Import Vietnamese Tea to Indonesia: BPOM, Halal & ATIGA

Vietnamese tea enters Indonesia through an Indonesian importer whose business identification number (NIB) also serves as its importer identification number (API). For retail packs, the importer registers each product with the food and drug authority BPOM, receives a “BPOM RI ML” number and needs a BPOM entry permit (SKI) for every shipment. The halal phase BPJPH set from 18 October 2026 covers imported food and beverages, with a pre-shipment check at the loading warehouse. Tea of Vietnamese origin can claim ATIGA preferential duty with an e-Form D.

Step	Who handles it	What the exporter supplies
BPOM registration (ML number, 5 years)	Importer, distributor or local agent	Appointment letter, specification, label draft, samples
BPOM entry permit (SKI)	Importer, every shipment	Lot details; two-thirds of shelf life left at import
Halal assurance report (LPPH)	Importer and a BPJPH-designated inspection body	Halal certificate or registration number; warehouse access
Quarantine	Barantin	Prior notice, phytosanitary certificate, COA if the PSAT route applies
ATIGA preference	Importer’s customs broker	e-Form D
SNI for tea	Not found as mandatory	Confirm with BSN

Who does what: the importer, BPOM and BPJPH

A Vietnamese exporter does not register products in Indonesia itself. BPOM Regulation 27/2017 defines the registrant as a company, such as an importer or distributor, or its authorised party, and the US Department of Agriculture (USDA) FAIRS report of 6 February 2026 says registration “should be undertaken by a local agent or importer”. The exporter supplies documents and samples that should pass review the first time.

Đông Tam Đảo oolong tea from TRAVINA with dry leaves and a tea cup — Đông Tam Đảo oolong, one of the Thai Nguyen teas importers can request as samples.

Four bodies are involved: BPOM (pom.go.id), BPJPH (halal.go.id), the quarantine authority Barantin (karantinaindonesia.go.id) and customs, through the Indonesia National Single Window (SINSW, insw.go.id).

BPOM registration and the ML number

Under BPOM Regulation 27/2017, processed food imported for retail sale needs a distribution permit (izin edar). Imported products carry “BPOM RI ML” plus digits; local products carry “MD”. The permit lasts five years and is renewed by re-registration.

The importer normally holds an appointment from the foreign manufacturer; losing it is a ground for revoking the permit.
Raw materials, bulk goods not sold to consumers and small registration samples are exempt.
The SKI is applied for at e-bpom.pom.go.id; USDA notes that imports must have at least two-thirds of their shelf life remaining.

Settle one classification question early. Indonesia also controls fresh food of plant origin (PSAT), and item 79 on the list of US products recognised under that system is “Green Tea and Black Tea”. Bulk leaf for repacking may follow the PSAT track instead; importers should confirm with BPOM and the National Food Agency (Bapanas).

Accredited test report No. 78102025/KQKN for TRAVINA Tra Dinh bud tea, ten pesticide residues not detected, Thai Nguyen VILAS 1098 laboratory — An accredited residue test report for our Trà Đinh bud tea (VILAS 1098 laboratory).

Halal: what changed in October 2026

Government Regulation 42/2024, Article 160(3), required the obligation for foreign food and beverages to be set no later than 17 October 2026. In June 2026 BPJPH confirmed that the phase from 18 October 2026 covers imported products too. BPJPH Regulation 4/2026, promulgated on 10 August 2026, sets the import procedure:

The importer applies through BPJPH’s electronic system and chooses a BPJPH-designated inspection body.
The importer shows a halal certificate or halal registration number for the product.
The inspection body verifies the goods at the loading warehouse before shipment and issues a halal product assurance report (LPPH).
Each LPPH covers one shipment, must be held when the import declaration is filed, and is exchanged with SINSW.

Products from prohibited materials are exempt but must carry a non-halal statement. Materials listed in Ministry of Religious Affairs Decree 1360/2021 are also excluded, but tea is not named in the version we reviewed, so plan for certification unless BPJPH confirms otherwise. In September 2026 the trade minister said halal is not an import restriction: goods may enter but must be certified when circulated. BPJPH had mutual recognition agreements with 116 of 199 foreign halal bodies that applied; check that your certifier is recognised.

Dry moc cau tea leaves beside a TRAVINA pack, photographed at the cooperative — Dry Móc Câu tea beside a TRAVINA pack.

Labels in Bahasa Indonesia, and the SNI question

Retail imports must be labelled in Bahasa Indonesia at entry; USDA notes that stickers are allowed if applied before customs clearance and matching the BPOM-approved label. The label covers:

product name, ingredients and net weight
importer and manufacturer name and address
production code and expiry date
BPOM number
halal logo where required, or a non-halal statement

USDA lists tea bags among products exempt from nutrition labelling. SNI 3836 is the national standard for packaged dried tea (teh kering dalam kemasan), but we did not find tea on the mandatory SNI list in the sources we could check, and in 2019 the Chamber of Commerce (Kadin) was still proposing mandatory SNI for tea. Importers should confirm with BSN (bsn.go.id).

TRAVINA gift boxes on the table at a buyer meeting.

Quarantine, documents and ATIGA duty

USDA’s export certificate report (February 2026) says Indonesia requires phytosanitary certificates for processed plant products, and IQA Regulation 9/2024 extends online prior notice to all plant products. For PSAT shipments, Vietnam’s Ministry of Industry and Trade reported in 2022 that the prior notice must name an Indonesia-approved Vietnamese laboratory and the certificate of analysis (COA) number. A typical file:

commercial invoice, packing list, bill of lading or air waybill
phytosanitary certificate from Vietnam’s plant protection authority
COA from an approved laboratory, if the PSAT route applies
e-Form D, exchanged by Vietnam and Indonesia via the ASEAN Single Window since January 2018

Indonesia sets its ATIGA rates in Minister of Finance Regulation 43/PMK.010/2022, in force since 1 April 2022. Check the rate for your 8-digit 0902 line on INSW or the ASEAN Tariff Finder before costing.

How TRAVINA works with Indonesian importers

TRAVINA is the brand of HTX Tâm Trà Việt, a tea cooperative in Đại Từ, Thái Nguyên, with 235 points of sale in Vietnam. Our raw material comes from a 40.5 ha area farmed under VietGAP procedures, and our La Bằng processing facility holds ISO 22000 certification. We supply Thai Nguyen green teas (Trà Bắc, Special Green Tea, Móc Câu, Nõn Tôm), Broken Needle Tea Bags and Núi Cốc black tea, with OEM/private label and gift box options.

Specifications, lot samples and label artwork with space for Bahasa Indonesia text.
Warehouse access for your inspection body’s pre-shipment check.
In-stock products need no deposit; OEM orders from VND 20,000,000 carry a 20–30% deposit; any order with a printed logo carries 50%. Orders under 100 kg ship from our warehouse within 24 hours.
Prices are quoted per order on request.

For tasting, brew Traditional Northern Green Tea at 5–7 g per 200 ml, 80–85°C.

Preparing a first tea shipment to Jakarta or Surabaya. Importers can request samples of Traditional Northern Green Tea, Special Green Tea or Broken Needle Tea Bags through our Contact page, or message our export team on Zalo/WhatsApp at +84 855 318 678. Send us your importer’s BPOM and halal checklist and we will prepare specifications and label drafts with your samples.